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Creative Review

Old Spice: creativity on trial

Advertising

alg-old-spice-isaiah-mustafajpg-b8c83ee5678b5bcaSo everyone’s talking about the Old Spice campaign, launched during the Super Bowl in February this year. It’s hard to argue with three Cannes Gold Lions and a Grand Prix.

   

The ultimate cultural weapon

Advertising

SarahI knew the vuvuzela was big when Cyanide and Happiness featured it. Ok, that’s not true. I knew the vuvuzela was big long before then, about the same time when YouTube put a soccer ball button on all its videos.

 

   

Nobody ever had a good idea sitting behind a desk

Advertising

Sarah_copy_copyNobody ever had a good idea sitting behind a desk. Or, for that matter, hunched around a boardroom table at midnight, frantically trying to make a crazy deadline.

 

 

   

Adobe unveils digital viewer technology

Reviews

wired-magazine-ipadAdobe has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life.

   

Paper makes the intangible tangible

Comment

Screen_shot_2010-06-01_at_14.41.42I’ve been scouring my favourite blogs, discussing trends with friends of design and marvelling at the new young blood emerging in graphic design, both locally and internationally.

   

The image editor we take for granted

Reviews

Screen_shot_2010-06-01_at_14.41.05Photoshop was conceived by the brothers, Thomas (a student) and John Knoll (an Industrial Light and Magic employee) in 1987 as part of a PhD thesis at the University of Michigan examining the processing of digital images.

   

Kehinde Wiley

Interview

Screen_shot_2010-06-01_at_14.39.06To celebrate PUMA’s long-standing partnership with African football, it has commissioned Kehinde Wiley to create four original works of art inspired by three of football’s most decorated players.

   

Play Loud!

Books

Screen_shot_2010-06-01_at_16.39.12Play Loud! ‘Some people believe football is a matter of life and death. I’m very disappointed with that attitude.

   

Was this the best ad campaign ever?

Advertising

SarahSo the ash cloud from the Iceland volcano known in South Africa as Ekkisfokkengatfol is old news. A week is a very long time on Sky, after all.

   

Adobe unveils Creative Suite 5

Reviews

AdobeCS5Adobe Systems today announced Adobe Creative Suite 5, a breakthrough release of the industry-leading design and development software for virtually every creative workflow.

   

Techno Poetry

Comment

Screen_shot_2010-04-12_at_14.55.34UK design and art collective Troika wowed the crowd at the Design Indaba in Cape Town with its cheeky computer programme, Newton Virus, which allows gravity to take effect upon unwitting desktops – without damaging any files. The programme has been around for a while now, though Troika explained they are currently working on a new version after Apple recently intercepted them.

   

Hit the beat – interview with Sean Metelerkamp

Interview

Screen_shot_2010-04-10_at_13.11.57Kylebaker tweeted: “Die Antwoord has been sweeping the net as of late. They came out of nowhere.” “Sweeping” is an understatement.

   

Doing it ourselves

Art

Screen_shot_2010-04-10_at_12.59.05The twin brothers, Hasan and Husain Essop, came to promince with fabulously fake photographs that explored their muslim identities.

   

The printing machine that went to space

Art

Screen_shot_2010-04-10_at_12.45.063D printing machines are so smart they can even print their own spare parts.

   

Design Indaba 2010 is over but not forgotten

Comment

Screen_shot_2010-04-09_at_17.04.16Two of the most over-hyped presentations of the Indaba were those by trend forecaster Li Edelkoort and Martha Stewart. Edelkoort returns to Design Indaba year after year, and year after year the local design press hangs on her every word. She started with the obvious, namely that the ‘new man’ is a publicly tender man, one that can display public affection to his children.

   

Save the trees – use more (of the right) paper

Print

SappiTGThere is a common perception that the use of paper is ruining the world’s tropical and endangered forests. While people are spot on with their concern about the ruthless cutting down of trees, they should know that by using the ‘right’ kind of paper, they’re actually contributing to responsible tree farming, forest conservation and the mitigation of climate change.

   

Holy Smoke

Reviews

Screen_shot_2010-04-01_at_11.49.50The creative community has long been anticipating the launch of Autodesk’s premier editorial finishing product for the Mac.

   

The day of the desktop activists

Comment

Sarah2These days, everyone wants to go viral. Who doesn’t? A campaign that gets passed from one person to the next without advertisers having to persuade them to do so makes a lot of practical sense.

   

The accountable ad agency

Advertising

EntranceMike Abel never blinks. Literally. Or at least he didn’t through this interview, the two of us and Chief Creative Partner Peter Badenhorst stuffed into a corner table at the Loading Bay Café, a coffee shop below the new M&C Saatchi Abel offices in De Waterkant, the former gay quarter of Cape Town, now trendily mainstream.

   

Personalisation – the new luxury

Comment

Brendan_WadeThe massive rise of technology has gone a long way to making the world less personal. Everything is being run by computers, products are being spat out by the million in China and we are all becoming faceless numbers.

   

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Opinion


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Hideki Inaba is one of a new crop of innovative young Japanese print designers. Sean O’Toole tracked him down at More...
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It helps if you’re one of the visionaries behind an entirely new kind of creative studio that promises to take a More...
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Kylebaker tweeted: “Die Antwoord has been sweeping the net as of late. They came out of nowhere.” “Sweeping” is More...