Written by Sarah Britten Wednesday, 28 July 2010 14:24
So everyone’s talking about the Old Spice campaign, launched during the Super Bowl in February this year. It’s hard to argue with three Cannes Gold Lions and a Grand Prix.
Written by Sarah Britten Wednesday, 07 July 2010 10:21
I knew the vuvuzela was big when Cyanide and Happiness featured it. Ok, that’s not true. I knew the vuvuzela was big long before then, about the same time when YouTube put a soccer ball button on all its videos.
Written by Sarah Britten Saturday, 05 June 2010 14:08
Nobody ever had a good idea sitting behind a desk. Or, for that matter, hunched around a boardroom table at midnight, frantically trying to make a crazy deadline.
Written by Sarah Britten Wednesday, 28 April 2010 09:21
So the ash cloud from the Iceland volcano known in South Africa as Ekkisfokkengatfol is old news. A week is a very long time on Sky, after all.
Written by Herman Manson Thursday, 18 March 2010 14:24
Mike Abel never blinks. Literally. Or at least he didn’t through this interview, the two of us and Chief Creative Partner Peter Badenhorst stuffed into a corner table at the Loading Bay Café, a coffee shop below the new M&C Saatchi Abel offices in De Waterkant, the former gay quarter of Cape Town, now trendily mainstream.
Written by Sarah Britten Monday, 18 January 2010 15:46
There’s a FIFA campaign running right now; you’ve probably seen it, because they’ve put a bit of cash behind it. Featuring a range of South Africans, mostly non-soccer supporters (which is usually code for “white women”) saying, in wonder, “I was there”, the key takeout focuses on the historical significance of 2010.
Written by Gregor Naudé Tuesday, 08 December 2009 11:15
Young & Rubicam Brands (YRB) is one of the largest groups of communications services companies within WPP – and is built on the proposition that each of the companies is ‘Best Alone’, but are collaboratively ‘Better Together.’
Written by Sarah Britten Monday, 12 October 2009 14:22
'This is what it’s all about – the work,' Tony Granger, our global chief creative officer says to a boardroom full of creatives at Y&R Johannesburg.
Written by Herman Manson Saturday, 10 October 2009 11:13
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
Written by Sarah Britten Thursday, 01 October 2009 14:49
So the Loeries are over. The Essentiale has been swallowed, the rental cars returned, the stories about sleeping eight to a hotel room told. Now the postmortem begins.
Written by Justin Cloete Friday, 31 October 2008 02:00
In the first half of last century, advertising was no more glamorous or creative an industry than any other. They were there to help businesses frame and publicise their offerings in a way that attracted more customers. So what's happened?
Written by Justin Cloete Sunday, 31 August 2008 02:00
I guess, for the frustrated bookkeeper or medical intern who becomes a copywriter, it’s a kind of redemption. She gets to re-identify herself as “a Creative”, and therefore be “creative” which, to many minds, is the only real virtue.
Written by Justin Cloete Monday, 30 June 2008 02:00
At some point we’ve all wrestled with the whole ‘ethical thing’ – you know, that little pang of conscience that gets you asking about the meaning of your work in the greater scheme of things.
Written by Debbie Smit Monday, 31 March 2008 02:00
Consumers still fall for Sea Monkeys and X-ray spectacles – but these days they make their own.
Written by Debbie Smit Monday, 29 October 2007 02:00
How the big brands design between the already fine lines to play the footprint-conscious consumer’s heartstrings.
Written by Rita Larisma Monday, 29 October 2007 02:00
Creatives love risk. It turns them on. And sadly, while not every creative is obsessed with delivering business returns, most creatives genuinely, sincerely believe risk is necessary for great returns, and that in a cluttered world, to not take a risk may the biggest risk of all.
Written by Rita Larisma Sunday, 30 September 2007 02:00
When it comes to your taste in advertising, which do you prefer? Dark advertising, or shiny and happy?
Written by Rita Larisma Sunday, 31 December 2006 02:00
It’s time to engage all parties in the dispute about black diamonds, so creative people with empathy and vision can thrive, regardless of race.
Written by Rita Larisma Tuesday, 31 October 2006 02:00
It is time advertising agencies and their clients placed more trust in their collective creative instincts, and relied less on the judgements of consumers to determine which advertising concepts are likely to succeed and which not.
